We are in the middle of the Frech country side. Our friend, Hugo, introduces the new Fruit-o-dor Omega 6 butter.
The naturalistic behaviour plus a little bit of personality makes Hugo being a very likeable character.
Developing his personality wasn’t the only chanllenge. To being able to bring some realism in his movements the team studied hours of footage of real birds.
Creating an edit based on real wild life videos was the best way to come across the subtleties and details of their movements, capturing the essence of their nature to tell a lovely story.