The Mill working with adam&eveDDB, Director Simon McQuoid and Gorgeous bring Smithwick’s back to our screens after a 7 year break, in the form of a beer-making photo-real CG red squirrel; alongside a new strapline for the 300-year old brand, ‘Experience. It’s what you do with it that counts’.

In the 60′ TV spot, we follow the Smithwick’s squirrel at the brewery, after the Master Brewers have left, as he is seen toiling with craft and precision, firing up boilers, sniffing hops and tunring valves to brew a thimbleful of ale before they return. Set to the Kaiser Chiefs track ‘Learnt My Lesson Well’, the end of the spot reveals that, just like the Smithwick’s brewing family, the squirrel and his forefathers have been instrumental in crafting and perfecting the quality of the ale.

Source: The Mill