The Director was keen that the bird’s movement should be playful, elegant and agile – and sometimes a bit cheeky – echoing the Audi A6 Avant’s lightweight construction. Once this was achieved, we then set about creating the surrealist world for the Audi bird to fly through. The brief required strong real elements, such as sun and light, so the overall effect would appear unique as well as believable.
Source: The Mill
Audi A6 Hummigbird. Find more